What it is:
A hydrating, water-based primer that’s specially designed for long-wear foundations. 

What it does:
Lock-It Hydrating Primer is an ultra-hydrating, water-based formula that preps your skin for perfect long-wear foundation application and comfortable all-day wear. Formulated with a lightweight, milky texture that feels weightless on the skin, it’s infused with nourishing ingredients, including vitamin B5, aloe vera, jojoba, and shea. 

This primer features skin-smoothing oxygen-boosters to help long-wear foundations glide evenly onto skin for a poreless, soft finish. Fragrance free, colorless, and supremely hydrating, it’s ideal for dry, sensitive skin types. 

What it is formulated WITHOUT:
- Parabens
- Sulfates 
- Phthalates 

What else you need to know:
You can use Lock-It Hydrating Primer with any long-wear formula, but its perfect match is Kat Von D’s Lock-It Foundation (sold separately). Pair them together for ultimate comfort and unstoppable 24-hour wear. 

Artistry tip: if you want a more lightweight, dewy finish, mix one pump of Lock-It Hydrating Primer with one pump of Lock-It Foundation on the back of your hand. Swirl to blend the two formulas together and apply as normal. Use a higher primer-to-foundation ratio to achieve more sheer and lightweight coverage. This technique is perfect for dry skin, and it’s the ultimate solution to achieve a dewy, flawless finish with your long-wear, full-coverage foundation. 

Research results:
In an independent self-assessment study after a period of over 8 hours: 
- 100% liked the way skin looked and felt with primer 
- 100% said skin looked healthier, hydrated 
- 100% said skin felt smoother and softer 
- 100% said pores were less visible when using primer and Lock-It Foundation 
- 100% said it absorbed easily 
- 97% liked the application, texture, and scent 
- 97% said wear was comfortable with primer and Lock-It foundation 
- 97% said the primer improved the surface of skin 
- 93% said it felt lightweight 
- 93% said it smoothed rough patches 
- 93% said primer provided a smooth canvas for foundation 
- 93% said primer made skin look fresh all day 
- 93% said this primer works perfectly with Lock-It Foundation 
- 90% said skin felt younger 
- 90% said foundation applied smoothly with primer and improved the condition of skin